Tuesday, October 19, 2010

The Marvel Heroes Have Entered The Game Grid!

By Scott Tre

As the Disney marketing machine kicks into high gear for the December 17th release of Tron Legacy, it has blessed us with the coolest bit of cross promotion in quite some time.  Marvel has prepared a series of variant covers for some of its biggest titles in anticipation of the film's release.  Each one features a different Marvel hero decked out like a game warrior, neon lights and all. It's really satisfying to see a bit of movie marketing that feels unforced and organic.  Perhaps the "mouse house" and the "house of ideas" aren't such strange bedfellows after all.  Below are a few of my favorites.  The full selection can be viewed at Geek Tyrant.  Enjoy!

Wolverine #4 TRON Variant

Invincible Iron Man #33 TRON Variant

Thor #617 TRON Variant

The Theatrical Poster For "Tron Legacy" Recalls The Past While Looking To The Future.

By Scott Tre

Aside from the groundbreaking visuals contained in the film itself, perhaps one of the most memorable images from the original Tron is the one shown on its theatrical poster.  It showed Tron himself reaching up to receive his disc from his user as it lowers to him while traveling on a single beam of blue light.  The scene it references has Tron being given the vital information needed to defeat the Master Control Program.  He was a warrior receiving a gift from the gods, and the poster conveyed that wonderfully.

Taking its cue from the original image, the theatrical poster for Tron Legacy offers an updated version that is just as amazing.  It contains many of the expected enhancements, but the basic concept remains untouched.  It's a classic movie poster image that completely captures the essence of the film it's trying to sell.  It's nice to see the powers that be adhering to the old adage "if it ain't broke, don't fix it" for once.  Hopefully that sentiment is indicative of the finished film.

Here is a comparison of the poster for the original Tron (top) with the poster for Tron Legacy (bottom).

Here is the 2nd official trailer for Tron Legacy:

Here is the trailer for the original Tron