The Dark Knight Rises
will undoubtedly rule the summer of 2012. To what degree it will rule the
worldwide box office is anyone’s guess, but one thing is for sure: Fans like me
are dying to see even a smidgeon of footage.
The teaser trailer will debut in front of Harry Potter and the Deathly Hallows: Part II this Friday. Until then, the viral campaign for the film
continues to unfold with the official teaser poster.
The view of the image is from the ground upward, as though a
camera was stationed on dead center in midtown Gotham
and pointed toward the sky. Skyscrapers
erupt from the ground on all sides, as if on a mission to blot out the
sun. As they reach for the heavens, the
top of each building joins together and creates the image of the Bat signal
against the sky. Rubble is seen falling
from each structure.
Christopher Nolan clearly can’t shake the ghost of his last
summers Inception. The posters for that film reflected it’s
penchant for doing weird things with buildings and architecture. Could this mean that the third and final
Nolan directed Batman film will be a
mind game of epic proportions? Who
knows, but this poster does its job well.
It incorporates an iconic emblem in a way that is equal parts recognizable,
striking, and creative.
That Nolan demands the Warner Brothers marketing department
to maintain such a high standard while respecting his vision speaks well for
the film itself. It’s not like the
general public actually has to be sold on it at this point. The
Dark Knight Rises probably will not equal or surpass the massive box office
haul of The Dark Knight (that film
was a perfect storm of epic proportions that can’t easily be replicated), but it
will definitely be an event film in its own right. Carry on, Mr. Nolan.
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