The teaser poster is here for The Amazing Spider-Man is here. It shows Peter Parker having crawled up the corner of two intersecting walls in what appears to be a really dark alleyway. He sits perched in a crab walk position, while a light from above shines down on him. Peter Parker himself is almost completely covered in darkness, but his profile casts a shadow on the walls below him in the shape of the spider emblem that adorns his costume. Beneath this eye catching image is a rather weird tagline that reads “The Untold Story.”
So what does this image convey? Well, it certainly lets the audience know to get ready for a decidedly darker and more serious take on the material than Sam Riami has ever offered, though that much could be gleaned from the very first photo of a pensive and unmasked Peter Parker in a tattered costume that was released months ago. This is probably the first piece of advertising for a Spider-Man film that focuses on an emblem rather than Spider-Man himself. In that sense, it is reminiscent of the ad campaigns for the Batman films, which sometimes focus on the Bat signal by itself.
The hero casting a shadow that reveals his true nature/identity is also a trope that is borrowed from Batman. I’ve seen it used many times in the comics. It also calls to mind the teaser poster for Star Wars Episode 1: The Phantom Menace, where a young Anakin Skywalker casts the shadow of Darth Vader. Further comparison of these two posters makes the tagline for the The Amazing Spider-Man seem even stranger. “The Untold Story” suggests that we will be learning something about Spider-Man that we hadn’t learned from any of the prior films. The films trailer stressed nothing more than a reimagining of his origin story. By comparison, the much maligned Star Wars prequel actually did have an untold story to tell.