The teaser poster is here for The Amazing Spider-Man is here.
It shows Peter Parker having crawled up the corner of two intersecting
walls in what appears to be a really dark alleyway. He sits perched in a crab walk position,
while a light from above shines down on him.
Peter Parker himself is almost completely covered in darkness, but his
profile casts a shadow on the walls below him in the shape of the spider emblem
that adorns his costume. Beneath this
eye catching image is a rather weird tagline that reads “The Untold Story.”
So what does this image convey? Well, it certainly lets the audience know to
get ready for a decidedly darker and more serious take on the material than Sam
Riami has ever offered, though that much could be gleaned from the very first
photo of a pensive and unmasked Peter Parker in a tattered costume that was
released months ago. This is probably
the first piece of advertising for a Spider-Man
film that focuses on an emblem rather than Spider-Man himself. In that sense, it is reminiscent of the ad
campaigns for the Batman films, which
sometimes focus on the Bat signal by itself.
The hero casting a shadow that reveals his true
nature/identity is also a trope that is borrowed from Batman. I’ve seen it used many times in the
comics. It also calls to mind the teaser
poster for Star Wars Episode 1: The
Phantom Menace, where a young Anakin Skywalker casts the shadow of Darth
Vader. Further comparison of these two
posters makes the tagline for the The
Amazing Spider-Man seem even stranger.
“The Untold Story” suggests that we will be learning something about
Spider-Man that we hadn’t learned from any of the prior films. The films trailer stressed nothing more than a
reimagining of his origin story. By
comparison, the much maligned Star Wars
prequel actually did have an untold story to tell.
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