Rick Ross’s dedication to conspicuous consumption remains steadfast. As his taste in beats becomes more varied and refined, his materialism becomes more unapologetic. The frustration that his critics feel seems to be a driving force behind his music. Nothing delights a true player more than knowing that his consistent success infuriates haters. With the video for “Ashes to Ashes”, Ross continues to thumb his nose at his detractors while enjoying all the indulgences his riches can provide.