Of all the superhero epics being released this summer, The Amazing Spider-Man seems the most
ineffectual. It’s hard to pinpoint why,
but a certain excitement seems to be lacking here. That’s a shame since this production seems
guided by a distinct and sure handed vision.
Each subsequent trailer has been a bit better than the last one. Overall it seems to be more in line with the classic
Spider-Man mythos than any of Sam Raimi’s films. While The
Amazing Spider-Man might indeed end up being worthwhile, it doesn’t feel
like one of this summer’s “must-see” films.
The new trailer doesn’t do much to change that, but it does inspire a
modicum of hope.
From the opening frame, a consistent visual motif is evident. Red and blue, the primary colors of
Spider-Man’s costume, show up repeatedly throughout this trailer. Red and blue lights dot the canyons of
Manhattan at night. A warm blue
illuminates a laboratory. Red lights shine
like tiny beacons when Spidey activates his web-shooters. His
costume contrasts wonderfully with the scenery, giving the film a distinctly different
look than Riami’s efforts. It calls to
mind the cityscapes of Akira and Blade Runner. That sets the appropriate tone seeing as how
this iteration of Spider-Man looks to be taken more seriously than its
predecessors. Alas, despite how slick everything
looks, none of these images really convey the proper sense of urgency. Perhaps finally seeing them in the proper
context will remedy that.
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