Trailers and TV Spots for The Dark Knight Rises have been coming at rapid fire succession for
the past few weeks. One would think it
possible to piece together the entire film with all the footage that has been
revealed thus far. Yet, the barrage has
no signs of slowing down. An exclusive
Nokia trailer for The Dark Knight Rises
appeared online earlier today. Those hoping
for more spoilers and secrets will be sorely disappointed, as it offers nothing
that previous trailers haven’t. It does,
however, manage something much more subtle.
It compiles elements of previous trailers and TV spots into a much more
coherent narrative. It also lets the
images speak for themselves, to the point where dialogue hardly seems necessary. A moment where Bane catches Batman’s fist in
mid-air spells out the threat level of the film’s villain better than anything
else that has been shown up until this point.
The anarchic scenes of Police clashing with Bane’s mob in the streets of
Gotham are startling in their scope. There
also seems to be many more shots of Batman in broad daylight than ever before.
As Devin Faraci pointed out over at Badass
Digest, none of the trailers or TV spots offer a clear idea as to who
Bane is or what his plans are. The
marketing for the film has been playing it very close to the vest in that
regard. By comparison, The Dark Knight surely had it the
easiest out of all the films in Nolan’s trilogy as far these things go. The Joker is the most well-known comic book
villain of all time. He requires no
introduction to mass audiences, or explanation for that matter. By contrast, Bane isn’t a household name as
far as villains go, and the “Knightfall” story arc is much less well-known. It remains to be seen whether the mystery
surrounding this character will intrigue audiences or turn them off. Thus far, the Marketing for The Dark Night Rises has struggled to
give the public a clear idea of what the film is about without tipping its hand
too far. Out of all the trailers that
have been released, this one comes the closest to achieving that goal.
The film has more action, more special effects, and more mystical philosophy than THE DARK KNIGHT, but less intelligence.
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