As the all-out
lovefest surrounding The Avengers continues
unabated, many fans have already proclaimed it the victor of the 2012 superhero
movie faceoff. The marketing machine
driving The Dark Knight Rises has been
in relative hibernation, making the margin of victory seem all the wider. Unwilling to concede defeat so early, the Batman
emerged from his cave late last night to drop off a 3rd trailer for The Dark Knight Rises. Like the film’s marketing campaign, this
trailer alters its mood and intensity to maximum effect. It wants us to know that something truly big
is on the horizon.
