As the all-out lovefest surrounding The Avengers continues unabated, many fans have already proclaimed it the victor of the 2012 superhero movie faceoff. The marketing machine driving The Dark Knight Rises has been in relative hibernation, making the margin of victory seem all the wider. Unwilling to concede defeat so early, the Batman emerged from his cave late last night to drop off a 3rd trailer for The Dark Knight Rises. Like the film’s marketing campaign, this trailer alters its mood and intensity to maximum effect. It wants us to know that something truly big is on the horizon.